Why Companies Are Turning to Animated Explainers for Their Marketing Needs

Senior Multimedia Editor
Senior Multimedia Editor
Comprehensive Guide to Educational Video Content | Why Companies Are Turning to Animated Explainers for Their Marketing Needs
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When it comes to marketing, companies are constantly looking for fresh and innovative ways to convey their message to their target audience. One of the latest trends in marketing is the use of animated explainers. These short animated videos are designed to educate and inform viewers about the benefits of a product, service or brand. In this article, we will explore why companies are turning to animated explainers for their marketing needs.

They Are Eye-Catching:

Animated videos are eye-catching and engaging. They are designed to capture the attention of viewers and keep them hooked until the end. This is because animated videos use a combination of visuals, music, and storytelling to convey a message. These elements work together to create a memorable experience that can stay with viewers long after they have watched the video.

They Are Easy to Understand:

Animated explainers are an effective way to explain complex ideas and concepts in a simple and easy-to-understand manner. They use visual aids to simplify complicated information and make it more accessible to viewers. This is particularly useful for products and services that are technical or difficult to explain. By using animated explainers, companies are able to simplify their message and reach a broader audience.

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They Are Cost-Effective:

Animated explainers are a cost-effective way to produce high-quality marketing content. They are much cheaper to produce than live-action videos and can be created in a shorter amount of time. This is because a lot of the work involved in live-action videos, such as location scouting, casting, and set design, is not required for animated videos. This makes them an attractive option for companies looking to produce high-quality marketing content on a budget.

They Are Versatile:

Animated explainers are versatile and can be used for a variety of marketing purposes. They can be used to launch a new product, explain how a product works, or educate customers about a brand. They can also be used on social media, email marketing, and even on the company’s website. This versatility makes them a valuable tool for companies looking to enhance their marketing efforts.

They Are Memorable:

Animated explainers are memorable and can help to increase brand recall. This is because they are designed to be entertaining and engaging. When viewers are entertained, they are more likely to remember the message conveyed in the video. This can help to increase brand recall and boost brand awareness.

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They Are Shareable:

Animated explainers are highly shareable and can spread quickly through social media and other online channels. This is because they are entertaining and engaging, and are often shared by viewers who find them amusing or informative. This can help to increase the reach of a company’s marketing efforts and can lead to increased brand exposure.


In conclusion, animated explainers are becoming an increasingly popular marketing tool for companies looking to enhance their marketing efforts. They are eye-catching, easy to understand, cost-effective, versatile, memorable, and shareable. These qualities make them a valuable tool for any company looking to boost brand awareness, increase brand recall, and engage with their target audience.

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