Why Animated Explainers Are the Future of Learning and Training.

Senior Multimedia Editor
Senior Multimedia Editor
Comprehensive Guide to Educational Video Content | Why Animated Explainers Are the Future of Learning and Training.
Table of Contents

The Rise of Animated Explainers

Animated explainer videos have become increasingly popular over the years, revolutionizing the way businesses and organizations communicate with their target audience. Rather than relying on text-heavy content or long-winded speeches, animated videos offer a concise and engaging way to convey complex ideas and information. In fact, it’s no longer just businesses and organizations that are harnessing the power of animated explainer videos. Educational institutions are also starting to embrace this medium as a way to revolutionize the way we think about teaching and learning.

The Benefits of Animated Explainers in Education and Training

One of the primary benefits of animated explainer videos is that they make complex concepts easier to understand. Thanks to visual aids, learners can see and understand difficult concepts in a way that they may struggle to grasp with text or verbal explanations alone. Additionally, animated videos can help break down barriers created by language and cultural differences since the visual representation can help convey information that surpasses language and national boundaries.

Delivering Content in an Engaging Way

Learners today are bombarded with information from multiple sources, including emails, social media, phone notifications, and television commercials. As a result, it can be challenging to maintain their attention and interest long enough to deliver the intended message. Animations help make learning interactive and engaging, increasing the chances of learners retaining the information. The use of animations creates an entertaining and dynamic environment that accommodates the needs of different learner types, including visual learners who prefer seeing graphical representations of concepts.

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The Immersive Learning Experience

Gone are the days of rote memorization of facts and figures. The modern-day learner demands a more immersive and hands-on learning experience, and animated explainer videos help to make that possible. With the use of animations to simulate processes, learners can interact with the data in real-time, making it possible to experiment, learn and correct mistakes in an environment that has no negative real-life consequences. With the help of animations, learners can see the implications of different decisions and actions, and understand how they relate to real-life situations.

Reduced Cognitive Load

Since animated explainer videos eliminate the need for learners to read walls of text, they can reduce cognitive load. With fewer demands on their working memory, learners can focus on the message and retain information more effectively. The use of animations and visual representations of concepts and processes assists learners in memorizing new concepts by associating them with a particular visual or auditory cue. Additionally, learners get a chance and an opportunity to learn and process information at their own pace.

Scalable and Cost-effective

Another advantage of animated explainer videos, particularly in training, is that they can be produced at scale, making them incredibly cost-effective. With technology, video creation tools and software readily available, teaching staff can create professional-looking videos with little to no budget. The videos can then be distributed online, through social media, email, or classroom settings, making it easy for learners to access them when and where needed.

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Personalization and Customization

Animated explainer videos promote individualized learning, allowing learners to control the pace and method of presentation. With these videos, learners can choose which sections of the video to repeat, fast-forward or even skip. This feature is particularly vital when training a diverse group of learners with different learning capacities, abilities, or styles. Teachers can also use animated explainer videos to personalize their classroom lessons, adding custom examples from students’ natural habitat.


Animated explainer videos represent a new way of teaching and learning in the digital age. They offer a visually appealing and interactive way to deliver complex concepts and engage learners. With personalized and customizable features, educators can tailor their learning strategies to accommodate individual learner needs. Designed with a purpose and goal, animated explainer videos can deliver interactive e-learning modules of a wide variety and on many subjects, making it possible to reach learners of any age group. Its advantages of reducing cognitive load, being scalable, cost-effective, and providing an immersive learning experience, make it undoubtedly the future of learning and training.

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