Using Tutorial Videos to Educate and Empower Your Audience

Senior Multimedia Editor
Senior Multimedia Editor
Comprehensive Guide to Educational Video Content | Using Tutorial Videos to Educate and Empower Your Audience
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In today’s digital age, video is the king of content. According to a recent report by Wyzowl, 84% of consumers have been convinced to make a purchase after watching a brand’s video. Furthermore, 95% of video marketers say video has helped increase user understanding of their product or service. This proves that video content is a powerful tool to educate your audience and empower them to make informed decisions. Tutorial videos, in particular, can help businesses showcase their products or services and teach viewers how to use them effectively. In this article, we will explore how businesses can use tutorial videos to educate and empower their audience.

Creating Tutorial Videos

Before diving into how to use tutorial videos to educate and empower your audience, let’s first discuss how to create them. There are many methods to create tutorial videos, but some of the most popular methods include:


Screencasting is one of the most popular methods for creating tutorial videos. It involves recording your computer screen and voiceover to demonstrate how to use a product or service. Tools such as Camtasia, OBS Studio, and ScreenFlow are great options for creating high-quality screencasts. Screencasting is particularly useful for showcasing software and digital products.

Live Action Videos

Live-action videos involve recording a person or group of people demonstrating how to use a product or service. Live-action videos can be filmed using a smartphone or professional camera equipment. This method is ideal for demonstrating physical products or services, such as beauty tutorials or workout videos.

Animated Videos

Animated videos involve creating animated characters and/or graphics to demonstrate how to use a product or service. This method is particularly useful for creating engaging and entertaining tutorial videos.

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Why Tutorial Videos Matter

Now that we have discussed how to create tutorial videos, let’s explore why they matter and the benefits they provide to businesses and their audience.

Clear Communication of Benefits

Tutorial videos provide a clear and concise method of communicating the benefits of a product or service to viewers. This is particularly valuable for businesses as it helps them to highlight key features and advantages that may be missed through text alone.

Easy to Follow

Tutorial videos are easy to follow and understand. Instead of trying to decipher written instructions, viewers can see how a product or service works in action. This helps to reduce confusion and increases the chances of viewers properly utilizing the product.

Increased Engagement

Tutorial videos are more engaging than other forms of content. They provide a visual representation of the product or service being offered, which helps viewers understand the benefits and features. This increased engagement encourages viewers to take action, such as making a purchase or sharing the content.

Improved Brand Perception

Tutorial videos can help to improve the perception of a brand. By providing high-quality, informative content, businesses can show their audience that they care about providing value and educating their customers. This can lead to increased brand loyalty and customer retention.

Using Tutorial Videos to Educate and Empower Your Audience

Now that we have established why tutorial videos are important, let’s explore how to utilize them to educate and empower your audience.

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Showcase Key Features

Use tutorial videos to showcase the key features and advantages of your product or service. This allows viewers to see how your product or service can benefit them in a real-world setting.

Teach Viewers How to Use Your Product or Service

Tutorial videos can teach viewers how to properly use your product or service. This is important for ensuring that your customers get the most value out of your product and can minimize the chances of returns or complaints.

Provide Solutions to Common Problems

Tutorial videos can provide solutions to common problems that customers may face. By providing solutions through video, businesses can reduce customer frustration and increase loyalty.

Create How-To Series

Create a series of how-to videos that focus on different aspects of your product or service. This allows viewers to gain a deeper understanding of the benefits and features of your offering.

Encourage User-Generated Content

Encourage users to create their own tutorial videos using your product. This not only provides valuable content for your audience but also increases customer engagement and loyalty.


Tutorial videos are a powerful tool for educating and empowering your audience. By creating informative and engaging videos, businesses can showcase their product or service and help customers make informed decisions. Additionally, tutorial videos can help improve overall brand perception and increase customer loyalty. If you haven’t already, it’s time to incorporate tutorial videos into your content strategy to reap the benefits they provide.

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