The Importance of the Human Touch in Animated Explainers
Animated explainer videos have become increasingly popular across various industries, and for good reason. These videos are effective in conveying complex messages and ideas in a concise, entertaining, and engaging way. However, with the rise of technology and automation, many businesses have started to rely solely on animated explainer videos, neglecting the importance of the human touch.
Incorporating the human touch in animated explainer videos can significantly impact how these videos are received, and ultimately, their effectiveness. In this article, we will explore how emotions drive engagement and retention in animated explainer videos and why businesses need to prioritize the human touch in their video content.
Connecting with the Audience: Emotions in Animated Explainer Videos
Human beings are wired to respond to emotions. We connect with people and ideas that elicit feelings within us. Therefore, the emotional impact of animated explainer videos is crucial in determining its overall effectiveness. When we watch a video, we want to feel something – whether it’s excitement, curiosity, happiness, or empathy. If a video fails to evoke any emotion, it is unlikely to capture the viewer’s attention, making it difficult for them to retain the information presented.
When incorporating emotions into animated explainer videos, it is essential to understand your audience. What resonates with one group might not necessarily impact another. For example, a video geared towards children will have a different emotional impact than a video intended for business professionals.
Some ways to implement emotions in animated explainer videos include incorporating relatable characters, using humor, utilizing storytelling, and evoking empathy. These techniques can help create an emotional connection between the viewer and the content, leading to higher engagement and retention rates.
Why the Human Touch Matters
While animated explainer videos are effective in conveying information, they often lack the personal touch that comes with human interaction. People connect with people, and the use of animated characters instead of real humans can make the video feel sterile and impersonal.
Incorporating human elements into animated videos can create a sense of trust and credibility with the viewer. It humanizes the content and makes it relatable, ultimately making it more memorable. When viewers can connect with a brand or message on a personal level, they are more likely to retain the information and share it with others.
Moreover, using real people can help convey complex concepts more convincingly. For instance, using real experts in a video discussing their field of expertise will lend more credibility than using fictional characters. Incorporating people can also help with branding as viewers can connect a face with a brand, making it more memorable.
Examples of Animated Explainer Videos with Human Touch
Several companies have successfully incorporated the human touch into their animated explainer videos, making them more engaging and effective. Some noteworthy examples include:
Dollar Shave Club
Dollar Shave Club is known for its humorous, irreverent marketing campaign. Their animated explainer video is no different, using humor and relatable characters to drive home their message. The use of a real person at the end of the video adds a personal touch, making the brand feel more trustworthy and relatable.
Spotify
Spotify’s animated explainer video highlights the benefits of their app in a relatable and engaging way. The use of simplified characters and storytelling makes it easy for viewers to understand and connect with, while the human element of musicians brings authenticity to the brand.
Zendesk
Zendesk’s animated explainer video uses simplified characters to highlight their customer support services. The video effectively conveys the benefit of using their services in an engaging and entertaining way. The use of relatable agents humanizes the brand, making it more trustworthy.
Final Thoughts
In conclusion, incorporating the human touch in animated explainer videos can significantly impact their effectiveness. Using relatable characters, storytelling, humor, and evoking empathy can create an emotional connection between the viewer and the content, leading to higher engagement and retention rates. Moreover, incorporating real people in the videos can make the content more credible, trustworthy, and authentic. By prioritizing the human touch, businesses can create memorable and effective animated explainer videos that resonate with their audience.
