Maximizing Your Reach: Tips for Sharing Tutorial Videos on Social Media

Senior Multimedia Editor
Senior Multimedia Editor
Comprehensive Guide to Educational Video Content | Maximizing Your Reach: Tips for Sharing Tutorial Videos on Social Media
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As the digital world continues to grow, tutorial videos have become a popular and effective way to share valuable information. Social media has also become an important platform for sharing tutorial videos. However, simply uploading a video on social media doesn’t guarantee viewership. In order to maximize your reach and ensure that your tutorial videos reach the widest audience possible, it’s crucial to follow certain tips and strategies. In this article, we’ll discuss the various ways in which you can share tutorial videos on social media and how to make the most out of your efforts.

Choose the right platform

The first step to maximizing your reach with tutorial videos is to choose the right social media platform. The choice of platform should be based on the nature of your content and the target audience. For example, if your content is visual-heavy and targeted towards a younger audience, then Instagram and TikTok would be ideal platforms to upload your videos. On the other hand, if your content is more professional and targeted towards business professionals, then LinkedIn would be the ideal platform.

Create a striking thumbnail

With thousands of videos uploaded on social media every day, it’s important to make sure that your video stands out from the rest. One way to achieve this is to create a striking thumbnail for your video. The thumbnail should be visually appealing and give the viewer a clear idea of what the video is about. A good thumbnail can make the difference between a viewer scrolling past your video or clicking on it to watch.

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Promote your videos on all social media platforms

Don’t limit yourself to just one social media platform when it comes to sharing your tutorial videos. In order to maximize your reach, you should promote your videos on all social media platforms. For example, if you upload a video on YouTube, don’t forget to promote it on Facebook, Twitter, Instagram, LinkedIn, and any other platforms that you are active on. This ensures that your video gets seen by a wider audience.

Use relevant hashtags

Hashtags are a great way to get your tutorial videos in front of people who are interested in the subject matter. Using relevant hashtags makes your video more discoverable and increases the chances of it being seen by people who are interested in the topic. Use hashtags that are relevant to your video content and also make sure to use popular hashtags to reach a wider audience.

Collaborate with other content creators

Collaborating with other content creators is a great way to reach a wider audience and gain new followers. Look for content creators who have a similar target audience and create videos together. By collaborating, you can reach each other’s audience and also create new and interesting content for your viewers.

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Engage with your audience

Engaging with your audience is an important part of maximizing your reach on social media. Respond to comments and messages from your viewers and encourage them to share your videos with their friends and followers. This creates a sense of community around your content and helps to increase your reach as more and more people start to share your videos.

Promote your videos through paid advertising

Paid advertising on social media can be a great way to promote your tutorial videos and increase your reach. Platforms such as Facebook and Instagram offer various advertising options such as sponsored posts, stories, and video ads. With paid advertising, you can target specific demographics and interests to ensure that your video reaches the right people.


Social media has become a crucial platform for sharing tutorial videos, but simply uploading a video is not enough. It’s important to follow certain strategies in order to maximize your reach and ensure that your content reaches the widest audience possible. By choosing the right platform, creating a striking thumbnail, promoting your videos on all social media platforms, using relevant hashtags, collaborating with other content creators, engaging with your audience, and promoting your videos through paid advertising, you can increase your reach and grow your following on social media.

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