Exploring the Art of Animated Explainers: From Script to Screen

Senior Multimedia Editor
Senior Multimedia Editor
Comprehensive Guide to Educational Video Content | Exploring the Art of Animated Explainers: From Script to Screen
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Animated explainer videos have become a popular way to explain complex concepts to audiences of all ages. These videos are short, visually appealing, and can be easily shared across various platforms. In this article, we will explore the art of creating animated explainer videos, from the script to the final product.

Defining Animated Explainers

Animated explainer videos are short videos that explain complex ideas or concepts in an easy-to-understand manner. These videos use animation, audio, and text to convey information. The goal of an animated explainer is to provide an engaging and informative experience to the viewer.

Animated explainer videos can be used for a variety of purposes, such as promoting a product or service, educating viewers on a particular topic, or simply entertaining an audience. These videos can be created in different styles, such as 2D animation, 3D animation, whiteboard animation, or stop-motion animation.

The Script

The first step in creating an animated explainer video is to develop a script. The script is the foundation of the video and sets the tone for the entire project. A well-written script should be clear, concise, and engaging.

When developing the script, it’s important to identify the key information that needs to be communicated to the viewer. This information should be organized in a logical sequence and presented in a way that is easy to understand. It’s also important to keep the script concise to avoid overwhelming the viewer with too much information.

The script should be written with the target audience in mind. It should speak to their needs and interests and use language that they understand. If the video is meant to be shared on social media platforms, the script should be written to capture the viewer’s attention quickly and keep them engaged.

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The Storyboard

Once the script is complete, the next step is to create a storyboard. The storyboard is a visual representation of the script that shows how the video will unfold. It’s essentially a comic book version of the video that includes sketches of each scene.

The storyboard is an essential step in the animation process because it allows the team to visualize the video before it’s created. It helps to identify potential issues with the flow or pacing of the video and allows for revisions to be made before the actual animation begins.

The Animation

Once the storyboard is complete, the animation process can begin. The animation can be created using various software programs, depending on the style of animation chosen for the explainer video.

During the animation process, the animator will bring the storyboard to life by creating movement and adding audio elements. The animator will also add text and any necessary graphics to enhance the video.

The animation process can be time-consuming and requires attention to detail to ensure that all aspects of the video are consistent and visually appealing. This process can take several weeks or even months, depending on the length and complexity of the video.

The Sound Design

Sound design is an important aspect of animated explainer videos. The audio elements of the video, such as music and sound effects, can greatly enhance the viewer’s experience. The sound should reflect the tone and mood of the video and help to guide the viewer through the content.

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The sound design process involves selecting appropriate music and sound effects for the video. It’s important to choose sounds that are consistent with the message of the video and that won’t distract the viewer from the content. The sound design should also be mixed and mastered to ensure that all elements are balanced and can be heard clearly.

The Final Product

Once the animation and sound design are complete, the final step is to produce the video. The video will be exported in a format that can be easily shared across various platforms, such as YouTube, Vimeo, or social media.

Before sharing the video, it’s important to review it to ensure that all elements are consistent and that there are no errors. It’s also important to consider the video’s distribution strategy and to promote it through various channels to reach the target audience.


Animated explainer videos are a powerful tool for communicating complex information to a wide range of audiences. From the script to the final product, there are many steps involved in creating an effective animated explainer video. By following a structured process and paying attention to detail, you can create a video that engages and informs your audience.

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