Bringing Concepts to Life: The Power of Animated Explainers

Senior Multimedia Editor
Senior Multimedia Editor
Comprehensive Guide to Educational Video Content | Bringing Concepts to Life: The Power of Animated Explainers
Table of Contents

The Importance of Bringing Concepts to Life

One of the biggest challenges businesses face is explaining complex concepts and ideas to their customers. Whether it’s a new product or service, an innovative technology, or a complex process, getting these ideas across to your audience in a clear and concise manner can be a difficult task.

But why is it so important to do so? The answer is simple – people are more likely to engage with and understand a concept that is presented in an engaging and visually interesting way. This is where animated explainers come in.

The Power of Animated Explainers

Animated explainers are short videos that use animation and storytelling to explain complex concepts in a fun and engaging way. They can be used to explain anything from a new product to a complex process, and can be created in a wide range of styles to suit your brand and message.

The power of animated explainers lies in their ability to simplify complex concepts and make them easy to understand. By using animated characters, visual metaphors, and simple language, they can take even the most technical and complicated information and turn it into something that anyone can understand.

In addition to making difficult concepts easier to understand, animated explainers can also be used to capture audience attention and create an emotional connection with your brand. By using storytelling techniques and visual metaphors, they can be used to create a narrative that resonates with your target audience and builds trust and loyalty towards your brand.

READ NOW:  The Anatomy of a Successful Animated Explainer: What Makes Them So Effective

How The Process Works

If you’re interested in creating an animated explainer for your business, the process is relatively simple. First, you’ll need to identify the concept or idea you want to explain, and determine the key messages you want to convey.

Next, you’ll work with an animation team or agency to create a script and storyboard for the video. This will outline the key scenes, characters, and actions that will be used to bring your concept to life.

Once the script is finalized, the animators will create a rough animation to give you an idea of what the final product will look like. This is your chance to provide feedback and make any necessary changes before the final video is produced.

Finally, once the animation is complete, you can add a voiceover and background music to really bring your video to life.

The Benefits of Animated Explainers

There are many benefits to using animated explainers as a way to bring complex concepts to life for your audience. Here are just a few:

READ NOW:  Mastering the Art of Tutorial Videos: Best Practices for Creating Compelling Content

  • Engaging: Animated explainers are fun and engaging, which makes them the perfect tool for capturing audience attention and keeping them interested in your message.
  • Easy to understand: By using simple language, visual metaphors, and animated characters, animated explainers make complex concepts easy to understand for anyone.
  • Cost-effective: Compared to traditional advertising methods, animated explainers are relatively affordable to produce, which makes them a great option for small businesses with limited budgets.
  • Memorable: By using storytelling techniques and visual metaphors, animated explainers are more memorable than traditional text and image-based content.
  • Shareable: Animated explainers are highly shareable on social media and other online platforms, which means your message can be spread far and wide by your audience.


If you’re looking for a way to bring complex concepts to life for your audience, animated explainers are the perfect tool. They are engaging, easy to understand, cost-effective, memorable, and shareable, which make them a great option for businesses of all sizes and industries.

So why not consider creating your own animated explainer video today and start engaging your audience in a more engaging and visually interesting way?

Scroll to Top